Viral Video of Pepero of Lotte Confectionary: Get your Pepero and be a Lady!

Subin, Haimin, Hyejoo, Byeol, and Doeun had much fun making this video, from planning to filming and editing overall!

And it was so nice to be in Interactive AD&PR class this semester.

Thank you!

Fintech Creates a synergy effect of finance and IT

Have you ever heard of ‘Fintech’? It is an integrated term of Finance and Technology. Fintech is one of the emerging industry which is being expected to create a synergy effect in worldwide market. However, Fintech which taken place in Korea is not showing any special aspects rather than traditional paying system, even not having any differentiated features throughout each services.

Banks are those who are promoting Fintech as their main business. Each banks such as KB Bank, Woori Bank and so on have created distributes or taskforce team for Fintech. They have released new item under the name of “Fintech Bank”, for example, “IBK One Bank” of IBK Bank, and “N Wallet” of Hana Bank, but these services are yet developed that it is just a simple form of mobile banking service with easy-paying service. Since paying service is the most easiest way for corporations to adhere Fintech to its current services, new variations of paying services are being released.

There are a lot of cafés in Korea. Fintech helps customers to pay through a mobile app, and pick up their coffee right after when they arrive. Starbucks was the first one releasing this mobile app with the name of “siren order”. When a customer arrives at the store, the machine called “Pop Corn” invented by Fintech startup “iPopcorn” catches the signal of the app, in order to figure out the current location of the customer.

Experts say that Fintech will be great tactic for corporations for its marketing, since Starbucks has already achieved a great success by its application, exceeding 150 thousand orders in 40 days after release. The Fintech provides customers efficiency in time management, so it needs to be improved to be prevailing throughout the whole industries with R&D.

And here is a good article about Fintech taking place in coffee shops I want to share about below.

여의도 점심시간. 주문한 커피를 기다리는 데만 20분이 넘어간다. 그런데 한 손님이 들어오자마자 음료 나오는 곳에서 커피를 받아 나간다. 커피숍을 들어와서 제품을 받고 나가기까지 딱 5초가 걸렸다.

커피공화국 한국의 커피숍 풍경이 달라졌다. 가장 사람이 많은 평일 점심에 여의도 카페에도 줄을 서지 않고 음료만 바로 가져가는 고객이 늘어나는 모습이다. 커피숍까지 비집고 들어온 핀테크 기술 덕분이다.

줄서지 않고 음료만 받아간다고 해서 ‘얌체앱’으로 주목받고 있는 게 스타벅스의 ‘사이렌오더’다. 국내 커피전문점 시장점유율 약 20%를 점유하고 있는 스타벅스 앱에서 미리 주문·결제 후 매장에 방문하면 기다릴 필요 없이 음료를 받을 수 있다.

고객이 스타벅스 매장을 방문하면 비콘 기기인 ‘팝콘’이 고객을 식별한다. 팝콘은 핀테크 벤처기업 ‘아이팝콘’이 개발했다. 사람의 귀에는 들리지 않는 고주파를 발생시키는 사운드 방식으로 위치를 파악한다. 매장마다 다른 코드의 주파수를 발생시켜 정확한 위치파악이 된다.

박태영 아이팝콘 기획서비스 본부장은 “주파수는 벽을 통과하지 못하기 때문에 고객이 매장 밖에 있는지 안에 있는 지까지 인지한다”며 “팝콘이 블루투스 방식의 비콘 서비스와 차별화되는 지점”이라고 말했다.

‘사이렌오더’는 스타벅스 전국 매장에 서비스를 개시했고 40일만에 주문 15만건을 돌파했다.

SK플래닛이 개발한 음료 주문앱 ‘시럽오더’도 앱스토어 순위에서 상위권에 등극하며 선전 중이다.

시럽오더는 스마트폰 기반 선주문(Pre Order)서비스다. 사용자 주변의 제휴매장과 상세 메뉴를 제공해 고객이 매장에 직접 가지 않고도 주문부터 결제까지 가능한 O2O(Online to Offline)서비스다. 기본적으로 사용자 주변 500m 혹은 지역별 선호카페를 검색해 주문한 뒤 픽업 알림이 오면 매장에서 음료를 수령하는 게 기본 방식이다.

최근 ‘시럽오더’는 커피 프랜차이즈 카페베네 전국 900여 매장 중 760개 매장을 제휴점을 추가했다. 지금까지 41개 브랜드 전국 1000여개 매장에서 서비스를 제공한다.

박정민 SK플래닛 본부장은 “커피숍에서 보다 편리한 구매 경험을 제공하기 위해 탄생한 시럽오더가 젊은 층에게 많은 사랑을 받고 있다”며 “향후 대형 브랜드뿐 아니라 소형 가맹점과도 적극 협력해 효과적인 마케팅수단이 될 수 있도록 할 것”이라고 말했다.

전문가들은 국내 커피 산업 규모가 크고 다양한 IT로 소비자 소비 패턴을 편리하게 발전시킬 수 있는 여지가 많기 때문에 향후 커피숍 내부 풍경도 ‘핀테크 O2O’ 열풍에 힘입어 계속 변할 것이라 내다보고 있다.

Reference:  박소라. (2015, April 23). 커피숍까지 침투한 `핀테크 기술`. Retrieved May 13, 2015, from http://www.etnews.com/20150423000292

Cargo: Zombie Father’s Love

Have you ever heard of Tropfest, the short film contest held in Australia every year? It is the largest short film festival in the world. John Polson started the ‘Tropicana Short Film Festival’ (as it was originally known) as an informal short film screening for cast, crew and friends at the Tropicana Cafe in Sydney, Australia. More than 200 people showed up for that first screening and, inspired by the turn out, John decided that a full-fledged short film festival was the next step.

Twenty two years on, Tropfest attracts a live national audience of around 150,000 people on a single night in Australia and has expanded to include standalone competitions in South East Asia, New Zealand, North America and the Middle East.

The short film competition is unique in that all films entered are made specifically for Tropfest, will premiere at Tropfest and include the Tropfest Signature Item (or TSI), which changes each year.

In 2013, with the keyword of “Balloon”, Great films have been arrived to Tropfest. Do you want to know who won that year? This video have created a big shock throughout the world, still updating its views every day. 7 minutes watching this video will make you cry in a minute. Don’t forget to get ready for your tissue before you start!

I felt so sad that the father took out the sticker of mommy and said “Goodbye Mommy”, and when he picked up bloody flesh. I never imagined that he could ever use those flesh in that way: in order to distract his own eyes from his baby after he became a zombie. It was the most powerful story that could deliver this sentence: “Moms love children with their heart, but Dads with their brain.” He knew he is going to become a zombie after 3 hours, but never gave up. He made a plan, also considering his own death and birth of a zombie.

I really wanted to share this video with my dear classmates because I didn’t want to cry alone, but also that I was so surprised that anybody could think of this dramatic, sad, and beloved story with the keyword of “balloon”. Did you ever recognize how balloon in this video got popped out, representing love of the father, and also played its role as a mark telling that the baby survived?  I thought this was the most creative idea which definitely deserve the 1st of Tropfest 2013. Creativity started from one short word, can make you smile or cry, no matter how long it is, or how short it is. Advertisement and Campaigns that Corporations use for effective PR strategy must carry this, I believe.

Reference: Website of Tropfest: http://tropfest.com/

Big corporations find a new way for marketing and promotion: SNS and Youtube

SNS, a shorten term for Social Network Service might have been brought into our life so deep, much deeper than we recognize. All of my friends, also including myself, do have at least one account of certain SNS such as Facebook, Instagram, Twitter, and so on. This phenomenon actually proves that the connection between people through online network became more intimate, that it is so easy to “follow”, or “Unfriend” without any serious conversation.

Thanks to this rapid and immerse growth of social network service, people actually make contents by themselves to share with their online friends. I believe this is relevant to the growth of Youtube, the biggest video-sharing service website in the world. People create so many videos, and share thoughts by replying or just liking. Now corporations use the media of Youtube with the purpose of various marketing, promotions, and interactive campaign.

According to the new article that I wanted to share with my dear classmates, famous Youtube stars make huge profit. One of the famous Youtube stars in Korea, as known as 영국남자, “The English Guy” regularly uploads fun videos about Korean food, culture, and places to visit and he is gaining much popularity worldwide. Moreover, Game BJs of Afreeka TV who upload their videos on Youtube earn 20 million to 30 million won monthly. CJ E&M, the largest entertainment and contents’ corporation in Korea started Multi Channel Networks business in Youtube, providing Youtubers help creating videos and connections with other corporations, regenerating the profit.

This is the video of “영국남자”, “The English Guy” I wanted to share with you guys below! Have fun!

I greatly welcome this kind of approach of corporations to use Youtube and Youtube stars, one-man content creators with their own marketing and promotion, predicting a big synergy effect to be held in entertainment and culture in Korea.

LG Electronics’ brand marketing strategy: collaborated animation with creators of Larva

I bet most of you are familiar with the famous character “Larva”. If you live in Kyung-gi do, you might have seen the short clips of this animation in bus. Unless you drive by yourself when you go to school, many of you might be familiar with these two creepy, but cute colorful worms since the animation is being exposed to public transportation system every day.

“Larva” is considered to be one of the successful marketing promotion of animation and character industry in Korea, which the famous character “Pororo” is currently leading. Since the studio TUBAn, the creator of this creatures, is well known for its graphics, creativity, and storytelling, LG Electronics made a collaboration with this studio, creating another new series of the animation.

It is the very first time for Korean mobile phone manufacturers to engage in making animation film from the very first step; planning, designing and creating story plots. The main characters of this animation, “Rotary Park” were designed based on the concepts of LG Electronics’ new mobile phone series, AKKA.

 When I first saw this video, as one of the great fan of any kind of animation throughout the world, I definitely agreed that this kind of communication is a great approach to marketing for Korean manufacturers. Because there are various leaders of mobile/PC/IT worldwide market in Korea, they have to differentiate their promotions and their marketing strategy in order to create a proper brand image. LG Electronics are well known for their displays, but it is also their limitation that they do not have any other strong points rather than displays. Since Apple and Samsung are making great job at their marketing promotion, LG Electronics must be wise in their STP strategy. LG Electronics must target another social group: young generations from 10s to 20s, so they could have potential loyal customers. So I brought the teaser animation to share it with you guys here. If you are interested, feel free to visit the official Youtube channel of Rotary Park and LG Electronics here! (https://www.youtube.com/user/TheRotarypark)

Korean students win the CM competition hold by GATSBY: Watch and enjoy! 일본 개츠비 학생 CM 공모전 공모 대상작

Remember the short CM clip we watched at the very first class of Interactive AD&PR? The well-known hair spray and wax brand of Japan, GATSBY is famous for its ad and promotion strategy, that it is weird, funny, but still eye-catchy! This company recently held the Ad competition for university students. The honorable reward for the winner is that the ad they made will be released through air in Japan! Guess who won, and what CM was it?

인터랙티브 광고PR 수업 첫 시간에 교수님이 보여 주셨던 개츠비의 괴상한 광고를 기억하시나요? 일본의 유명 헤어 제품 브랜드인 개츠비는 독특하고 웃음을 유발하는 광고 전략으로 유명합니다. 최근 개츠비는 대학생들을 대상으로 헤어 제품 광고 공모전을 개최했는데요, 우승자의 작품은 일본 공중파에 광고가 그대로 송출되는 것이 특전이었다고 합니다. 과연 누가 어떤 CM으로 우승했을까요?

Here is the comment of judge: This ad made a great success at creating a great appeal by personifying our product. The tough, manly character perfectly suits for GATSBY, and the idea of simple and repeating sound made by a suspender is great. What is more, this sound doesn’t end until the ad fades out. Ads stimulating 5 senses have strong power.

I do agree that ads with special power need to touch common senses that most people feel. 5 senses, as the jury of GATSBY mentioned are part of the commonities that marketers must take special care.

Disturbingly Brilliant Ad Reveals The Other Black And Blue We Don’t See

여러분은 이 드레스가 무슨 색으로 보이시나요? 최근 전세계 SNS를 휩쓸었던 이 한 장의 드레스 사진은 사람에 따라 흰색과 금색, 혹은 파란색과 검은색 두 가지로 다르게 보인다고 하는데요. 이 한 장의 사진 덕분에 드레스 회사는 해당 드레스인 파란색과 검은색 드레스의 판매 매진을 기록했고, 곧 흰색과 금색 드레스도 판매한다고 합니다.

광고계에서도 이 전세계적인 논란을 주목했는데요, The Salvation Army 라는 단체에서 이 드레스에서 착안해 여성 폭력 피해 반대 광고를 만들어 최근 화제가 되고 있습니다. 아래 그 광고와 함께, 광고를 소개하고 있는 기사를 첨부합니다.

Last week, #TheDress took the Internet by storm as we all argued over whether it was white and gold or black and blue (it turned out to be black and blue). Meanwhile, some brilliant advocate for domestic violence victims spotted the perfect teaching moment and went for it.

On Friday, we started seeing that danged dress again when the Salvation Army in South Africa sent out the following tweet with an ad they created to raise awareness of domestic violence.

The ad shows a domestic violence victim with bruises wearing the white and gold version of the dress. The text reads:

“Why is it so hard to see black and blue? The only illusion is if you think it was her choice.”

At the very bottom there’s a domestic violence hotline to call and the ad looks like it’s formatted for display on a billboard. To see the full ad, click on the image below to expand.

The inspiration for the Salvation Army’s domestic violence ad may have come from a reader poll on Buzzfeed that shows maybe it is hard for us to see black and blue. The majority of respondents — 68 percent — saw the gold and white version of the dress. Only 32 percent saw black and blue.

Now, we’ve had issues with the Salvation Army (at least the one here in the US) for their anti-gay past. Plus, they continue to discriminate against their gay employees. Nonetheless, we’re pretty impressed with their domestic violence ad and hope to see more activists using social media trends to raise awareness of important issues in the future.

Reference: Elisabeth Parker, Disturbingly Brilliant Ad Reveals The Other Black And Blue We Don’t See, Addicting Info, 접속시간: 2015.03.11. http://www.addictinginfo.org/2015/03/06/domestic-violence-ad-dress-black-and-blue/