Big corporations find a new way for marketing and promotion: SNS and Youtube

SNS, a shorten term for Social Network Service might have been brought into our life so deep, much deeper than we recognize. All of my friends, also including myself, do have at least one account of certain SNS such as Facebook, Instagram, Twitter, and so on. This phenomenon actually proves that the connection between people through online network became more intimate, that it is so easy to “follow”, or “Unfriend” without any serious conversation.

Thanks to this rapid and immerse growth of social network service, people actually make contents by themselves to share with their online friends. I believe this is relevant to the growth of Youtube, the biggest video-sharing service website in the world. People create so many videos, and share thoughts by replying or just liking. Now corporations use the media of Youtube with the purpose of various marketing, promotions, and interactive campaign.

According to the new article that I wanted to share with my dear classmates, famous Youtube stars make huge profit. One of the famous Youtube stars in Korea, as known as 영국남자, “The English Guy” regularly uploads fun videos about Korean food, culture, and places to visit and he is gaining much popularity worldwide. Moreover, Game BJs of Afreeka TV who upload their videos on Youtube earn 20 million to 30 million won monthly. CJ E&M, the largest entertainment and contents’ corporation in Korea started Multi Channel Networks business in Youtube, providing Youtubers help creating videos and connections with other corporations, regenerating the profit.

This is the video of “영국남자”, “The English Guy” I wanted to share with you guys below! Have fun!

I greatly welcome this kind of approach of corporations to use Youtube and Youtube stars, one-man content creators with their own marketing and promotion, predicting a big synergy effect to be held in entertainment and culture in Korea.