Chinese Shot Video App TIKTIK

About vibrato

 The vibrato app is a TIKTOK that lets you share your life with a short video app, and you can also recognize more friends and learn about Gonzo.

Vibrato is essentially a 15-second music short video community dedicated to young people. Users can choose songs with short videos to form their own work.  It is similar to the small coffee show, but the difference is that the vibrato users can make the video more creative through video capture, video editing, special effects (repetition, flash, slow motion), rather than simply the mouth type.

 From the operational point of view, it is simple to analyze how the vibrato is stepping into people’s horizons.

 Rename + position

 The previous vibrato called A.mewas later repositioned as a short video community for young people, combined with background music and special effects to record creative videos. In the output, vibrato provides a clearer picture, just right.  This effect is exactly what the young group is currently pursuing.  At present, 85% of the vibrato users are under 24 years old, and the main users and users are basically 95.  From this point of view, this strategy of vibrato has achieved great success.

 Popularity and star effect

 Thanks to Yue Yunpeng for the popularity of the short video.

 On March 13, 2017, Yue Yunpeng forwarded a video simulating his singing on Weibo’s more than 13 million Weibo. The watermark of the video was with vibrato. The imitator Yue Yunyun looks very similar to Yue Yunpeng. Many netizens even think that he is Yue Yunpeng himself. This microblog triggered more than 5,000 reposts, more than 15,000 comments, and the number of praises reached 80,000, which suddenly pushed the vibrato into the public view, causing a surge in downloads.  On March 30th, Yue Yunpeng forwarded the video of the imitator Yue Yunyun on Weibo for the second time, which attracted more people’s attention, and many net reds also followed suit. Since then, the vibrato has embarked on its own development. The “fast lane”.

With popular variety

 Now open the app store, you will find that the name of the vibrato is “Vibrato – Happy Camp official recommendation”, and before this is “vibrato – China has hip-hop official recommendation”, these are popular variety with the help of young people to watch

 It is also wise to cooperate with Chinese hip-hop programs. The strong rhythm, rhythm and tide of hip-hop music are in good agreement with the product style of the vibrato, which is consistent with the positioning and won the favor of young people.

 Operation first

 The bursting of the vibrato has left its own operations, and even the operation has occupied a very important position in the development of the entire application. At present, the operation of the vibrato is divided into two parts outside the station.

 In the station, on the one hand, the vibrato initiates a series of challenges through the account of “@摇音小助手”, and encourages users to initiate various challenges to attract users to create.  At the same time, the vibrato will recommend some videos with explosive potential.  Unlike some short video applications, which only use the algorithm to filter the recommended bits, the vibrato will filter the recommendation through the manual + algorithm, and those head producers with content creation ability will contact them very early, even with them.  Sign up to ensure the continued output of the content.

 The vibrating big V “Pharaoh Ouba” is a vivid example. Unlike the short video of a lot of handsome guys on the vibrato, he is popular by releasing a video of his own “dancing” with his dad.  It is very scarce for his funny life bloggers, so he caught the attention of the official operation of the vibrato, and almost every video released has been recommended, which quickly attracted the attention of a large number of users and completed the original accumulation of fans.  Because of the video of the more popular field of imitation makeup, “Makeup Master Kk” also got the attention of the vibrato operation: “They have found me to let me take more videos about the makeup tutorial class.  Help me recommend the selection.”

With popular variety

 Now open the app store, you will find that the name of the vibrato is “Vibrato – Happy Camp official recommendation”, and before this is “vibrato – China has hip-hop official recommendation”, these are popular variety with the help of young people to watch

 It is also wise to cooperate with Chinese hip-hop programs. The strong rhythm, rhythm and tide of hip-hop music are in good agreement with the product style of the vibrato, which is consistent with the positioning and won the favor of young people.

 Operation first

 The bursting of the vibrato has left its own operations, and even the operation has occupied a very important position in the development of the entire application. At present, the operation of the vibrato is divided into two parts outside the station.

 In the station, on the one hand, the vibrato initiates a series of challenges through the account of “@摇音小助手”, and encourages users to initiate various challenges to attract users to create.  At the same time, the vibrato will recommend some videos with explosive potential.  Unlike some short video applications, which only use the algorithm to filter the recommended bits, the vibrato will filter the recommendation through the manual + algorithm, and those head producers with content creation ability will contact them very early, even with them.  Sign up to ensure the continued output of the content.

 The vibrating big V “Pharaoh Ouba” is a vivid example. Unlike the short video of a lot of handsome guys on the vibrato, he is popular by releasing a video of his own “dancing” with his dad.  It is very scarce for his funny life bloggers, so he caught the attention of the official operation of the vibrato, and almost every video released has been recommended, which quickly attracted the attention of a large number of users and completed the original accumulation of fans.  Because of the video of the more popular field of imitation makeup, “Makeup Master Kk” also got the attention of the vibrato operation: “They have found me to let me take more videos about the makeup tutorial class.  Help me recommend the selection.”

1 Always maintain sensitivity to popular culture and hotspots, and actively contact with head producers who have content creation capabilities to ensure continuous output of content and enhance user viscosity.

 2 heavy gold digs the net red in other short video apps.

 3 patient video teaching, intelligent algorithm recommendation and improved user experience for ordinary users.

 1, seized the demand point

 Now people are busy with work, the time of rest has been severely fragmented, and it may take only a few minutes to relax. The short video of the vibrato is mainly for 10 seconds, which is to seize this demand point.

 2, product positioning accuracy

 The product name of the vibrato is also very popular, and the market positioning of the product is also very approved. Through the name of the vibrato, it will attract a group of users with natural traffic.

 3, the product content is novel

 A product wants to occupy the market and attract users. It must not only have good product positioning, good quality, but also must have content, and the content must be constantly updated. Only in this way can we capture the hearts of young people in the new era, only know what users are  Interested in the product, we will be able to expand our products in constant introduction.

 4, product update iteration fast

 In the vibrating APP, the version inside is updated very quickly, which can continuously increase the user’s stickiness. By constantly rooting the old customer roots, it will naturally drive the rapid development of the platform.

 5, the content of ground gas

 The video in the vibrato is uploaded by ordinary people, can be said to be real, can be touched, and most of them can be reproduced by the audience, which gives the viewers great appeal and curiosity.  With user stickiness.

 6, the public participation

 You can’t make content yourself, all the content is uploaded by the user of the vibrato. The hundreds of millions of Internet users in China generate a lot of content every day, and the content and ideas displayed by different people are all strange, creating the content of vibrato.  Diversity and huge amount of content.

 Features

 Short video products have appeared before the vibrato, such as fast-hand is also a well-known short video app.  These products can be used by young people to post or watch short videos that have been carefully arranged and recorded. The video time is short and does not occupy the user for too long; everyone can participate, the publisher has no hard rules; can play through video  The stalk, or some interesting things, fully mobilize the user’s inter

 Features

 Short video products have appeared before the vibrato, such as fast-hand is also a well-known short video app.  These products can be used by young people to post or watch short videos that have been carefully arranged and recorded. The video time is short and does not occupy the user for too long; everyone can participate, the publisher has no hard rules; can play through video  The stalk, or some interesting things, fully mobilize the user’s interest and enthusiasm.

 High-quality video producers ensure that viewers are not less enthusiastic

 Of course, a good short video software must not be able to reduce the quality of the content. The reason why the vibrato can continue to be hot and not follow the footsteps of other software that “dead after the explosion” is also thanks to these high-quality content production.  By.  According to our observations, these authors generally have some features:

 Yan value online is the key

 The old saying goes that the heart of beauty is loved by everyone.  The ancients did not deceive me.  For example, @吴佳煜, which is known as the goddess of vibrato, is a typical representative of Yan value online. Therefore, she completed the vibrating two-month fan and broke through a million feats. Previously, the young lady’s job was said to be the chief counselor of the dental clinic, and after that, she had already switched to a full-time vibrato video producer and later signed a brokerage firm, and she’s “going up to life”.  peak”.

 Light beauty is not enough

 From the perspective of Yan value, the current entertainment circle in China, film and television is full of all kinds of small meat, little fairy.  If it is only high in value, it is easy to cause the user’s aesthetic fatigue – since they are all looking at the face, where can’t they see it? Why do you want to see it?

 We observed some videos with a lot of praise, and found that most of them have a common feature: funny or funny.

This has caught our attention. Why do funny or ugly, seemingly exaggerated and exaggerated performances are more popular?

 This is not difficult to understand. Ten years ago, the 80s and 90s of the old people were often referred to as the “smashed generation”, which is not a very good title.  In fact, this is not the case. After the 1980s and 1990s, it was in the era of drastic reform of the country. The reform of the college entrance examination, the rise in housing prices, the difficulty in finding jobs, the tide of unemployment, and other heavy pressures all found this group of young people. The time is 2017. At the beginning of the “smashed” 80, 90 also gradually grew up, or have become a family, or have been smoothed by life.  After the 95s and 00 generations, some have just stepped into the society to work hard for life, and some are preparing for the college entrance examination for the future.

 Although the time has passed for ten years, the pressure has not been alleviated, and the people at this age are the users with the most vibrato.  After a day of work or study, who would be unwilling to take out a mobile phone and take a look at these short and light, but can bring a lot of happy short videos to yourself?

 It happens that the video released by the vibrato is mostly short video, which does not take up too long time for the user. At the same time, the fresh and exciting happiness brought by the short video is not available in the long video.

 Of course, not only the audience but also the video producers who benefit from the vibrato, as mentioned earlier, @吴佳煜is a good example, because the vibrato has given these talented young people a new choice.  They can do what they like to do and get income from it.

 Speaking of this, I think everyone can understand why the vibrato can last forever without fail.  The success of the vibrato, the user group’s love and enthusiasm for short video is a good time, facing the first- and second-line ordinary young people with high pressure for the user, and these young people who usually warm up the group are people.  If you want to copy the success of the vibrato, it may be difficult, but it will lay a successful road for the short video industry.

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Internet Celebrity Marketing

Internet Celebrity Marketing

1 ）Information InformatIo

The net red has a natural channel of information transmission, which combines its contents with its own content, and transmits advertising to fans and information coverage.With the development of network marketing, consumers are more likely to enhance their competitiveness in telephone marketing and email marketing.

Consumers are more willing to consume information voluntarily.

2）mitation effect

Imitation is an instinct of human beings. Let a part of Net Red use our products to display our products invisibly, and create such an opportunity to let the fans of Net Red unconsciously use our products to dilute the concept of advertising and make the fashion become popular. Controllable and scientific.

3）Value identification

Like the brand value output, Net Red will also output its own value. For example, weibo papi jiang, its output is a kind of publicity, poison tongue, Tucao, teasing image. You like a net red, agree with his value, and may like brands and products that have the same value as him. On the contrary, if you like a brand or product, you may also like a net of the same value. Therefore, tonality is very important. Net red is suitable for brands that are not suitable for enterprises. Whether the brand of strong enterprises should be more popular, we have to know the brand appeals of different stages. This is actually to use the emotional migration of the audience.

With the lowering of the content creation threshold, whether it is writing or filming, as long as it is high-quality content, fans can be obtained, which creates a network red. As for the life of the net red industry, the future will be the norm, because this is the trend of the Internet, the outbreak of the content industry.

We are extremely eager for quality content and the public is willing to pay for premium content. In fact, it is not so much the popularity of net red, it is better to say that the rise of audience power, net red overnight is just a point of mass power outbreak.

From the point of view of network marketing, content marketing is the most important thing for enterprises. In the content marketing, the traditional advertising mode should be abandoned, because the traditional way has been invalidated in terms of communication and audience perception environment. As a form of content, net red is the best embodiment of network effect, which greatly enhances efficiency and creates great value. I believe that it will be accepted by more people in the future, especially in the Internet field. Net red may even become a mainstream content form.

4 ）Case

For example, a newly listed Korean brand mask will contact the Chinese economic company before the listing, and seek network cooperation. At the moment of listing, all the major apps in China will have this mask evaluation and trial.

Randomly brought more than a few times the TV advertising, paper advertising advertising effect and sales.

This Korean mask is popular in China overnight because of the large amount of purchases.

In the first week of the listing, a counter was opened in the Lotte Duty Free Shop.